SELLER INFORMATION
There are many reasons you may choose to sell your home, and this is why the Hinds Team takes the time to get to know you personally. They’ll identify your major needs and goals for the sale, and work hard to devise a strategy for success that will earn you the maximum return on investment.
HOME VISIT & WALKTHROUGH
The Hinds Team will schedule a visit at your home to introduce themselves, get to know you and take a tour of your home.
○ They will discuss your real estate goals and your ideal timeline for listing.
○ After the initial walkthrough they will prepare a detailed CMA and tailored marketing plan.
○ Once complete, they will schedule a second meeting with you to discuss their CMA and marketing plan, answer any questions and have an open conversation on the listing process and pricing.
LISTING AGREEMENT
Once they have agreed upon a listing price and listing date, the Hinds Team will go over all necessary legal documents with you.
○ Listing Agreement review
○ Law of Agency
○ Seller Disclosure Form
○ Windermere Company Disclosures
○ Required home specific documents (Lead Based Paint Disclosure, Utilities Addendum, Pre-Inspection Form, etc.).
HOME PREPARATION
As part of your custom sale and marketing strategy, the Hinds Team will help you decide on areas of improvement for your property. This will include a detailed timeline document, which states the work they recommend completing prior to the list date.
Interior Review - A few examples are:
○ Window Cleaning
○ Carpet Cleaning
○ Painting
○ Repairs
○ Home Systems Servicing
Exterior Review - A few examples are:
○ Exterior Window Cleaning
○ Roof and Gutter Cleaning
○ Painting
○ Repairs
○ Power Washing
Landscape Review - A few examples are:
○ Potted Plants
○ Mulch
○ Mowing
MARKETING PREPARATION
The Hinds Team will create an effective marketing strategy based on your needs and your home’s unique appeal.
○ Marketing Calendar Developed
○ Staging
○ Photography/Aerial/Videography
○ Digital and Print Assets Developed
○ Target Buyer Identified
○ Sign Ordered
MLS LISTING GOES LIVE
At this point, your home is officially on the market!
ACTIVE MARKETING
Now, the team will work on generating buzz about your listing and keeping it front-and-center for potential buyers.
○ Online Syndication of Listing
○ E-Marketing Campaign
○ Social Campaign
○ Other Digital Campaigns
○ Print/Collateral Advertising
○ Agent Networking Events (Brokers Open)
○ Public Open Houses
○ Buyer Tours
PURCHASE AND SALE
When offers start coming in, the Hinds Team will act as your advisors and will set up an in-person meeting to walk you through the details of each offer to find the one that works best for you.
○ Offer Review
○ Financing Review
○ Date of Possession Negotiation
○ Contingencies Negotiation
○ Fixtures/Personal Property Negotiation
INSPECTION AND NEGOTIATION
Your interests will be represented and protected as the Hinds Team works out any contingencies with the buyer’s broker.
○ Broker Presence at Inspection
○ Vendor Bids and Project Valuation
○ Negotiation with Selling Broker
○ Scheduling Repairs and Walkthrough
CLOSING
You won’t have to worry too much about the details, as the Hinds Team will shift into project management mode to make sure all the paperwork is completed on time.
○ After documents are signed and the sale is recorded with the county, your house is sold!
MASTERS OF MARKETING
There are many reasons you may choose to sell your home, and this is why the Hinds Team takes the time to get to know you personally. They’ll identify your major needs and goals for the sale, and work hard to devise a strategy for success that will earn you the maximum return on investment.
MARKETING MATERIALS
The advertising for your home revolves around professional photography and marketing materials. We will hire a professional photographer to capture your property, and those images will be used in flyers, brochures and online listings.
PHOTO GALLERY/WEBSITE
We will post your property on the Windermere website, with a listing featuring high-quality photos and descriptions of your home. We will also syndicate the listing by submitting to all websites that have access to the MLS, such as Zillow, Tulia and Google.
BROKER'S OPEN HOUSE
We’ll attract other agents and potential buyers to your property with a broker’s open house, creating buzz around your listing. We elevate our broker’s opens with catering and personal invitations to our fellow agents, certain clients and select neighborhoods.
DIRECT MARKETING
Direct mail and email blast announcements will be sent to prospective buyers, select members of the community and agents who have been selling and/or listing properties in this price range.
ADVERTISING
We’ll create a custom ad for your home that will be posted
on sources with high visibility, including the Puget Sound Business Journal, Luxe Magazine, local papers, Zillow, Trulia, Google and social media sites.
ACTIVITY UPDATES
If you have questions about your listing, we can be contacted anytime by phone or email. We will also reach out to you with updates regarding feedback from buyers and agents, as well as changes in the market. Once you have an offer, we’ll help you manage the negotiation process, inspection/feasibility studies, and the successful closing of your sale.